A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need

A good read for newbies and experienced people alike Eli Hernandez, Jr Moving my company to the next level and this book helps me explain the research process to clients. A good read for newbies and experienced people alike.

Good information gives designers a competitive advantage. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.A Designer’s Research Manual was one of the first books to apply research practices to the ben

He has served on the AIGA Design Educators Community  (DEC) steering committee. About the AuthorJenn and Ken Visocky O'Grady are authors, designers, and educators whose work has been featured in numerous books and creative industry publications. Jenn is a professor at Cleveland State University, a public research university where for nearly two decades she has dedicated herself to providing access and opportunity to a diverse group of aspiring creatives. Ken is a professor and coordinator of the graduate program at the School of Visual Communication Design at Kent State University. They also present workshops and lectures at creative industry events, and are committed to promoting the value of design to external audiences. She has also served on the board of directors for AIGA, the professional association for design. The couple have co-authored three internationally distributed books, Design Currency, The Information Design Handbook
His coursework focuses on design thinking and research-driven design practices. He has served on the AIGA Design Educators Community  (DEC) steering committee. You can learn more at visockyogrady  . Jenn and Ken Visocky O'Grady are authors, designers, and educators whose work has been featured in numerous books and creative industry publications. Jenn is a professor at Cleveland State University, a public research university where for nearly two decades she h