Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth

Amazon Customer said Terrific Advice. This is a very comprehensive book for those looking to understand how to get unified and effective results between sales and marketing. Highly recommended!. How to get marketing and sales profitably aligned. [[VIDEOID:32f6f70fc6f7How to get marketing and sales profitably aligned. Douglas N. Burdett [[VIDEOID:32f6f70fc6f749e9fbe1c5058ff18c3b]]Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth” by by Tracy Eiler and Andrea Austin.Sales and marketing alignment. To a lot of business people that is some kind of mythical fairy tale land with unicorns, rainbows and leprechauns. Of course, that’s not the case, but one thing sales and marketing alignment does have is a pot of gold at the end of a rainbow.According to SiriusDecisions, when sales and marketing teams are al. 9e9fbe1c5058ff18c3b]]Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth” by by Tracy Eiler and Andrea Austin.Sales and marketing alignment. To a lot of business people that is some kind of mythical fairy tale land with unicorns, rainbows and leprechauns. Of course, that’s not the case, but one thing sales and marketing alignment does have is a pot of gold at the end of a rainbow.According to SiriusDecisions, when sales and marketing teams are al

It's also detrimental to your organization's performance - but the problem is not insurmountable. Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. A smart, practical guide to rocket-powered business growth. Misalignment between sales and marketing is an age-old problem - frequently lamented, but seldom addressed. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and