Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity

He constantly tests and experiments and pushes the boundaries of business to figure out how to make it more ethical, honest and generous. This book, Authentic Content Marketing, is more than a marketing guide -- it’s an evolutionary approach to serving in the world with integrity, love and truth.” Fiona Moore, Transformative Mentor and Healer"So many marketing programs simply extract value. They are short campaigns that add no value to customers in any way. He has a deep understanding of how to reach out and engage clients in the spirit of caring and generosity. A must read for spiritual entrepreneurs who are here to build community and make a difference with their craft.” Claire Shamilla, Energy Healer“If you’re looking for a truly complete gui

"You don't need to sell your soul to build a successful business" according to Rachel S. Heslin. Most "traditional" marketing is based on the premise that you need to try to get people to buy your stuff, often by using manipulative language and techniques designed to trigger limbic responses. This is different. George Kao sees business as a partnership with other human beings. Not only is this more respectful of others (and, frankly, feels a lot better to me), but it sets the stage for developing a dynamic, sustainable business model that continues to evolve and grow.What's great about this book is that it's not just some pie-in-the-sky/"wouldn't it be nice" theory. The author t. Practical Content-Driven Marketing Advice From a Smart, Gentle Soul Moses Siregar III - Tao of Moses YouTube George Kao: "My Authentic Business framework isn't a good match for all entrepreneurs. It is, however, a wonderful match for my ideal clients, who are spiritually-oriented service providers who have a transformational message/method to offer the world."But even if you wouldn't describe yourself as spiritually-oriented, you might really benefit from this book. Certainly if you are NOT just interested in making big bucks fast, there's much to learn here. But even if your interest in marketing is mostly about profit (as it seems George was in the past, even a few years ago), this collec. This book helps you get clear on how to approach building an online business in an authentic way, a way that feels good to you Amazon Customer George has tested a lot of ways to produce content and lots of ways of serving his customers. We get to learn what he'd tested and worked so we don't have to make the same mistakes and you only know how valuable that is if you're out there, doing this and trying things for yourself.Most business and marketing books only teach us about what needs to be done to get to 6 figures or 7 figures, and don't take into consideration our values and the impact we have with our way of doing business. What I love about George, is that he builds simplicity, authenticity and joy into his business pr