Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Josh said Wordy, but shallow coverage of ideas you should read in other people's books.. The author spends far too many words on every point, and his 'case studies' are basically really emphatic anecdotes. If you read 'All Marketers Tell Stories' by Seth Godin, the '"Wordy, but shallow coverage of ideas you should read in other people's books." according to Josh. The author spends far too many words on every point, and his 'case studies' are basically really emphatic anecdotes. If you read 'All Marketers Tell Stories' by Seth Godin, the '22 Irrefutable Laws of Marketing' by some guy whose name I've forgotten and 'Scaling Up' by Verne Harnish, you'll still have spent less time than you'd spend on this one book, you'd understand the ideas this book presents in much greater depth and have much more insight into how to actually implement them. This is especially true of 'Scaling Up' , which really clearly directs you to hundreds of other resources. Also, those other authors have really made it in b. "Wordy, but shallow coverage of ideas you should read in other people's books." according to Josh. The author spends far too many words on every point, and his 'case studies' are basically really emphatic anecdotes. If you read 'All Marketers Tell Stories' by Seth Godin, the '22 Irrefutable Laws of Marketing' by some guy whose name I've forgotten and 'Scaling Up' by Verne Harnish, you'll still have spent less time than you'd spend on this one book, you'd understand the ideas this book presents in much greater depth and have much more insight into how to actually implement them. This is especially true of 'Scaling Up' , which really clearly directs you to hundreds of other resources. Also, those other authors have really made it in b. Irrefutable Laws of Marketing' by some guy whose name I've forgotten and 'Scaling Up' by Verne Harnish, you'll still have spent less time than you'd spend on this one book, you'd understand the ideas this book presents in much greater depth and have much more insight into how to actually implement them. This is especially true of 'Scaling Up' , which really clearly directs you to hundreds of other resources. Also, those other authors have really made it in b. Karen L. Jett, CMA said Commodity No More. This is an excellent book on how to make a company stand out in the marketplace in such a way that it appears to have no real competitors. The basic premise is that almost every product and service that is offered in the marketplace can be viewed by the company's customers as a commodity. Once viewed as a commodity, a company is forced to compete on price. However, if a company is able to distinguish itself in someway that the market values it becomes a category of one and is able to avoid competing on price.One of the books strengths is the number of examples and explanations that it provides on each aspect of becoming a category of o. Caloway Does It Again Charles S. Barotz One of my got co books has and will be continue to be Indispensible. That being said I decided to read Category of One. The book is stimulating and fun to read. It reinforces the notion that differentiation is the key to decommoditization . Embracing change and having a culture of being the best are articulated in this book with helpful suggestions about how to do. In a world way my profession (dentistry) is rapidly becoming an industry with the inundation of corporate and franchises it reassures me that there is still a place for excellence and boutique practices like the ne I have developed over the last 34 years.

Anyone spacing out while Calloway exhorts innovation and hard work to connect with the customer base in ways that Starbucks, Southwest Airlines and others have will hop to when he has a hypothetical customer ask, "Why should I do business with you?" A company without a compelling answer, Calloway believes, will see the customer go elsewhere. had proclaimed, "I Have a Strategic Plan" instead of "I Have a Dream." In no uncertain terms, he asserts companies must pay close attention to each customer and focus marketing on individuals, not abstract demographics. He snappily makes his point by asking what would have happened if Martin Luther King Jr. Success, he says, lies in distinguishing yourself from others and

Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. Becoming a Category of One gives you the blueprint for building your own extraordinary business.. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category