Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

How many do you already practice today?” – Huffington Post. Advance Acclaim for Becoming Facebook “…fascinating and informative— really a must read." — Geoffrey Moore, author of Crossing the Chasm “A captivating insider's view” — Ann Lewnes, CMO Adobe “reveals how Facebook has become so important." — Marc Pritchard, Chief Brand Officer Procter & Gamble “Everyone from experienced leaders to entrepreneurs will gain insight.” —

As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Becoming Facebook tells the coming-of-age story of the now venerable giant. Its success was far from accidental. Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friendsand the rest is history. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO - How the growth team achieved the impossible - Why Facebook's News Feed ads were the company's most important business decision ever - How Google+ attacked and lost - Why--and how --Instagram and WhatsApp were added to the mix - What the company does to win the tale

Fiona said Riveting and Insightful Read. Mike Hoefflinger has delivered a riveting read about Facebook's challenges along its meteoric rise. His insider perspective not only provides fascinating insights into Mark Zuckerberg's visionary strategies, but also weaves in a wealth of information that enables the reader to better understand the story behind the growth of the company and also how Silicon Valley operates. Mike states he is not a journalist like Michael Lewis, but that he is a builder. With this book, he has crafted a compelling and informative narrative that will appeal to a wide audience.. Terence Parr said The inside scoop. If you want to hear the inside story on Facebook from a guy who's been around the Silicon Valley for a long time and worked for some of the biggest names, get this book. I particularly enjoyed the chapter "How Facebook beat Google." I don't know anything about marketing so it was always a mystery to me will why Google+ couldn't give Facebook a run for its money. This chapter explains in great detail how Facebook had already crossed an important threshold in terms of user adoption, which gave it significant advantages over Google+. The chapter goes on to discuss p. "Insightfully well-written book!" according to Amazon Customer. Outstanding book about the coming of age of Facebook. Mike has a wonderful way with words. His insight from his time at Facebook makes the information and stories come to life.I highly recommend this book to anybody interested in Facebook, anybody looking to improve their business, and anybody looking for a good read.