Blink: The Power of Thinking Without Thinking

Wow! Just Wow! Engaging Read You Won't Want to Put Down! becky6703 This is a read for an Ethics and the Media class. Mind-blowing! Truly a fantastic read and I feel like I learned a lot about how different types of thinking give us better results in different scenarios. The stories within are fascinating and the entire class raved about our favoritess and how incredible the processes worked. . Have you ever wondered what your brain does when you need to make a decision? Myron T Malcolm Gladwell is a great author and I have read other books that he has written but I think that I liked this one the best. It delves into how we make decisions subconsciously and how if we are more aware of the way that we make decisions we can help eliminate inherent bias. I had to read this for a Decision Theory Graduate. Astore said HUNCHES, INSTINCT, INTUITION. The types of judgments and decision makings that can be done quickly, almost spontaneously are the main idea. Gladwell describes this mental process as rapid cognition and what he calls thin slicing, the idea of taking in a very thin slice of information when we have to make sense of a situation in a very short time. There are

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Why are some people brilliant decision makers, while others are consistently inept? Why do s

In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, o