Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

"Must read for anyone interested entertainment business." according to Joao Paulo Jacobsen. Pros:Very well written accompanied by clear-cut graphs that contextualize and prove the points presented.No gratuitous jargons typically associated with economy books by scholars.Super contemporary examples (reader in 2016)Cons:Some of the notions were are. This is a great book - particularly chapter 2 which is an examination Lauchlan Mackinnon, Ph.D. This is a great book - particularly chapter 2 which is an examination of how products such as movies, books, or new music are launched, with case examples like Lady Gaga's music and new publishing and launch trends.Internet marketers, coaches and others wh. Geoff De Weaver said 'Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment.' - Digital Disruption rocks Entertainment. Harvard business professor Anita Elberse has got a 'tour de force' here. By that I mean, her latest book 'Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment.' - Anita's book and achievement has been accomplished with great skill

Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster productsthe movies, television shows, songs, and books that are hugely expensive to produce and marketis the surest path to long-term success. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFLalong with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the enter

Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. She lives in Boston, Massachusetts. . Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School's history

From Booklist Academic Elberse explains the entertainment industry’s blockbuster strategy, a risky approach that involves large resource allocation to acquire, develop, and market concepts with strong “hit” potential to offset average returns from other holdings. --Mary Whaley . The entertainment industry includes fiercely competitive film, television, and music production companies; publishing houses; sports; and the nightlife market serving clubgoers and featuring high-profile DJs. The author’s intent is not to make a value judgment on entertainme