Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: · Reconstruct market boundaries · Focus on the big picture · Reach beyond existing demand · Get the strategic sequence right · Overcome organizational hurdles · Build execution into strategy. Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but b

Bit theoretical and sometimes boring "just-ok" book on strategy I had high expectations of "Blue Ocean Strategy". The book never came recommended, but it has been a business best-seller though I'm not quite sure whether that says anything about the quality of a book. I have to say that the book isn't bad but it wasn't v. O. Halabieh said Creating a Leap in Value!. Below are key excerpts that I found particularly insightful:1- "Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Although some blue oceans are created well beyond existing ind. We all want it - the theory is great. Now the Practise Jim Estill I recently listened to, "Blue Ocean Strategy - How to create uncontested market space and make the competition irrelevant" by Chan Kim and Renee Mauborgne. The title really tells it all. The book talks about creating uncontested market space on the theory t