Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

Narut Ujnat said Worth reading for aviation buffs.. Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me.It is indeed interesting to read this book published in "Worth reading for aviation buffs." according to Narut Ujnat. Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me.It is indeed interesting to read this book published in 2007 in 2016 since many of the predictions and bets of these two manufactures have come to pass in certain ways.The book has a strong p. 007 in "Worth reading for aviation buffs." according to Narut Ujnat. Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me.It is indeed interesting to read this book published in 2007 in 2016 since many of the predictions and bets of these two manufactures have come to pass in certain ways.The book has a strong p. 016 since many of the predictions and bets of these two manufactures have come to pass in certain ways.The book has a strong p. jamespdx said Badly Executed. I bought this and looked forward to the story with great anticipation. While the information in this read is definitiely interesting, the book itself is so badly written, edited and organized it makes it difficult to get through. I got stuck on many a sentence trying to figure out what the author wa. Too repetitive The rivalry between Boeing and Airbus has certainly been interesting. It's been a boon to airlines, who have benefited from every more efficient airplanes at competitive prices even though a classic duopoly like this usually results in less favorable outcomes for buyers. The book is filled with many

Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

From Publishers Weekly In this update of his 1982 study of the aviation industry, The Sporty Game, Newhouse takes us inside the seesaw battle between the world's two remaining manufacturers of big airliners. airline crisis, purchase negotiations, engine mechanics, government subsidies, the economics of plane size, the composition of airplane wings. The thousands who work in the airplane and airline industries may enjoy the details; the rest of us—even frequent fliers—might not be as interested. All rights reserved. But his touch is too light. Yet while the former New Yorker writer has invested a tremendous amount of effort in interviews and research, he fails to assemble his facts, quotes and informed judgments into a coherent story. Strong personalities—most prominently, Boeing's controversial CEOs—flit in and out, never quite coming to life; the planes themselves fare no better despite pages of description. 16)Copyright © Reed Busines