Branded Interactions: Creating the Digital Experience

. Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile, and Nintendo. He is the cofounder of think moto, a digital strategy and design agency based in Berlin

An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. The interface is now the brand.Branded Interactions is a practical handbook for professional digital designers and those just starting out. However, corporate websites and online shops are only one part of interactive brand identity. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. It is designed to gui

The Only Marketing Playbook You Need nellie w. This is the unicorn that I've been searching for all these years.This book offers a comprehensive, but easy to read (and digest) guide on how to implement strategic and design driven marketing that caters today's interactive consumer. The layout is clear and simple with beautiful graphics that clearly illustrate complicated processes.Whether you're rebranding or launching a new project, this is the only book you'll need.As a trained, digital. "Great for learning some UXUI knowledge combine with some business" according to Amazon Customer. My friend who works as a ux/ui for saleforce introduced me this book. Great for learning some UXUI knowledge combine with some business thinking in depth.. "Five Stars" according to Amazon Customer. Great!

About the Author Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile, and Nintendo. He is the cofounder of think moto, a digital strategy and design agency based in Berlin.