Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

A Valuable Book for new Entrepreneurs The title of this book is a misnomer. There is no "breakthrough" to be found here. Everything the book covers are basic, tried and true tenants of marketing and sales development that have been codified and refined over decades and, in some cases, generations. The i. NATHAN ROSE said One of the best business books of "One of the best business books of 2016" according to NATHAN ROSE. Diehl has succeeded in creating a book which is a must for aspiring entrepreneurs, and those who are in business who want to take their success to the next level. All the sales tactics in the world won't work if your brand identity isn't clear, and this highly actio. 016. Diehl has succeeded in creating a book which is a must for aspiring entrepreneurs, and those who are in business who want to take their success to the next level. All the sales tactics in the world won't work if your brand identity isn't clear, and this highly actio. Your guide to personal and business branding The Brand is the essence of any venture. If not created smartly, it might not achieve the goals it intends to achieve.A successful brand always tells a unique story. Brand Identity Breakthrough by Gregory Diehl teaches you how you can create the branding essence for

Overcome the sales learning curve, and sell products in both physical and online marketplaces.. * #1 Bestseller in Public Relations and #5 in Small Business* Does your business have a story to tell? *It should!* After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new prod