Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

Brand is your core promise, personality, and reason for being. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. Effective branding is not about how much money you spend but how clearly and consistently you communicate the right message through everything you do. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo. This book reveals a simple 10-question process to build a strong brand strategy and bring it to life so you can: Generate buzz and loyalty with the right customers, clients, or donors Make smarter, more cost-effective marketing decisions Stand out from the crowd and grow your business . In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand

"Must-have guide for all businesses." according to KelleSC. Branding Basics 2nd Edition will save you precious time. As a small business owner, it's easy to get side tracked with websites, social media, advertising, networking, etc., but without the right branding, you might miss your target audience. There are pillars of every business strategy, and branding is the foundation. Get it right the first time.. Great step by step to create your brand Pia Lots of tools, steps of what to create, resources and examples. I warmly recommend this book whether you are looking to brand your company or personal brand.. Tony Santiago said Good insights!. Good insights. You will always learn from this book, especially if you are starting marketing your business or yourself.