Building Profits in The Construction Industry

Bush, 1999 Associated Builders & Contractors National President; President and Chief Executive Officer, Adena Corporation, Mansfield, Ohio If you want to succeed in the highly competitive building environment of the 21st century, you need to master the new realities of construction services marketing--right now. From the Back Cover DEVELOP MARKETING STRATEGIES TO MEET THE CONSTRUCTION CHALLENGES OF THE 21ST CENTURY "This is the first construction industry book I've seen in a long time that puts it all together--technology, marketing, communication, delivery systems and more. This cutting edge book/CD-ROM will enable you to capitalize on the latest techniques for cyberspace marketing, technological innovation, partnering, quality improvement,

"A "must read" for success in the 21st century!" according to David W. "Woody" Wood. Though contractors don't always realize it, marketing always has--and will continue to be-- the best way for them to distinguish themselves from their competition. Now, for the first time, everything a building professional needs to know about marketing construction services has been pulled together in one easy-to-follow book. A "must read" for success in the twenty-first century!The reviewer is the Past-Presi. Electronic and Digital Age of Marketing Professional Svcs Authors Kubal, Miller and SMPS' own Ron Worth have put togetherone of the strongest marketing books to come along in a long, longtime. This is a virtual encyclopedia of how-to marketing, weighting in at Electronic and Digital Age of Marketing Professional Svcs Laurin McCracken, CEO, Global Design Alliance Authors Kubal, Miller and SMPS' own Ron Worth have put togetherone of the strongest marketing books to come along in a long, longtime. This is a virtual encyclopedia of how-to marketing, weighting in at 420 pages plus a CD-ROM.Finally we have a marketing book that recognizes we are in the electronic and digital age and that the internet has changes marketing forever. The summary of Chapter Two on "Virtual Cons. 20 pages plus a CD-ROM.Finally we have a marketing book that recognizes we are in the electronic and digital age and that the internet has changes marketing forever. The summary of Chapter Two on "Virtual Cons. Lisa Moylan, Business Development Manager, Daniel Mann Johnson & Mendenhall said An Effective and Powerful Tool. Today, it's everyone's role to market and sell. The book will help you with everything from implementing a marketing plan and building strategic alliances to selling virtual construction and design-build methodologies. What an effective and powerful tool for the construction industry and about time!

Provides a base of what is happening with the construction industry through changes in employment with downsizing, lack of adequate trained personnel, emphasis on improved quality, changing procurement methods, new realities of marketing and sales, the technological influence, and consistent drive toward bottom line results. Focuses on the how-to-in understanding current markets, how to maximize results, and how to best prepare for the 21st century.