Built for Global: Navigating International Business and Entering New Markets

She has been in customer-facing roles throughout her career—business expansion, product marketing, and sales. With over twenty years of providing business strategies for mature companies and start-ups in the technology sector, Robert S. During her career, she has worked for well-established businesses, as well as

Written by two business people with decades of experience in management and business development, this book is designed for entrepreneurs and established business owners who want to learn the hidden secrets of entering new international markets. Taking your business global carries many risks—and many rewards. To reap the benefits of such a move, you need strategies and tactics that make international business successful.Built for Global will help you do just that. This book presents scenario-based approaches to communicating value with purpose, taking calculated risks in small steps, tapping in-country networks, and building trust. If you are expanding your business into international markets, you know the value of planning. Whether you’re starting fresh or running into difficulty Built for Global will help you successfully take your global.. You will learn how to avo

He held several senior executive positions before taking on his current role at SRI International as vice president of corporate and international business development.Janet A. She is currently with KickStart Alliance, a consulting firm that connects businesses with customers, which she cofounded. Gregory has worked in Silicon Valley for over twenty-five years. This is the first book Pearlstein and Gregory have written together.. During her career, she has worked for well-established businesses, as well as launching two successful startups into profitability and

I wish I had this decades ago! As a 25+ year veteran of International Business, maneuvering through new markets in Global Logistics and Transportation, I WISH I had this incredibly insightful and prophetic book available decades ago. I could and would have prevented a lot of professional faux pas. Pearlstein and Gregory have captured the essentials to enter and navigate new international markets . Lots of good info and I would recommend this guide to any business owner who is considering a venture overseas. Well done! Th. Dan Adams said Great for small-to-medium size businesses. This is a remarkable book! Whether you're the leader of a small-to-medium size business or running a division of a larger company, you'll find invaluable advice for strategically moving into international markets. I especially found the chapter, "De-risk" to be loaded with practical tips. Market assessment political compatibility cultural alignment? It's all in here. If you're ready to pack your suitcase for markets abroad, make sure you wear this book out first.. Practical, how-to guide for expanding your business globally Pete Bonee This is a valuable guide for anyone looking to grow a business internationally, written by 2 industry experts who have done it successfully. It covers the essentials of assessing your readiness, researching new markets, hiring in-country representatives, assessing unique country risks, and gaining trust in the new markets.I have faced these challenges in previous companies – without the help of a book like this – and many of the core principles in Built for Global really resonat