Car Crazy: The Battle for Supremacy Between Ford and Olds and the Dawn of the Automobile Age

Olds, founder of Olds Motor Works, inventor of the assembly line (Henry Ford copied him), and creator of a new company called REO; Frederic L Smith, cutthroat businessman who became CEO of Olds Motor Works after Olds was ousted in a corporate power play; William C. In Car Crazy, G. Among the pioneering competitors were: Ransom E. But this was Ford's third attempt at a successful auto company - and if this one failed, quite possibly his last. So Smith fought Ford with the weapons he knew best: lawyers, blackmail, intimidation, and a vicious advertising smear campaign that ultimately backfired. Increasingly desperate, in need of dazzling PR that would help lure customers to his showrooms, Smith staged the most outrageous stunt o

"Just ok" according to Suenet50. I was looking for more of a focus on Ford and Olds. There was a lot of automotive history I felt that there was too much time spent on cross country races and auto shows. It might be good for some one looking for that type of info but I found it boring. The material on Ford and the Seldon suit was really interesting but there was too much other stuff and repetition.. Interesting, well written and well researched Kevin B. Wheeler Interesting book. I learned a lot about the beginning of the auto industry which I did not know. Well written and well researched.. "Everything you never thought you wanted to know about Olds and Ford." according to Scott. If you are interested in this subject, you will probably find this an engaging read.