Cases in Public Relations Management: The Rise of Social Media and Activism

She is the assistant director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.. About the AuthorPatricia Swann, former dean of the School of Business and Justice Studies, is an associate professor of public relations and journalism at Utica College

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The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. Developed fo

Patricia Swann, former dean of the School of Business and Justice Studies, is an associate professor of public relations and journalism at Utica College. She is the assistant director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has gar