Coach Yourself to Success : Winning the Investment Game

Great book on the basics Jeff Bates Very helpful to gain a basic understanding of securities and gives you a framework to build upon. I can relate well to the author's coaching metaphor and enjoy his sense of humor. This is a good read for anyone looking for assistance in understanding the world of investing. The only caveat I would say, is keep in mind it was written in 2005--a lot has happened since then--we are now in uncharted waters. I was fully aware it was not a current book when I purchased it--it did what I expected it to--it explained Stocks. MD R. said Excellent Reference. I am thrilled with the product and expect to read it quickly. The examples and graphs I have seen thus far are up to date and accurate.. A Little Basic I enjoyed this book. As a young investor, it was immensely helpful in describing the different financial products available to me including pros and cons of each. I would highly recommend this to any parent who wants to get their children into investing at a younger age (I'm in my early 20's) as it has a straight forward approach that is particularly helpful for the "uninitiated."That being said, there are a couple of downsides. This is certainly not a book for someone who has a pretty good understanding of products

You'll become familiar with:Individual stocksMutual fundsExchange traded funds (ETFs)BondsCash instrumentsAnd moreAfter gaining a solid foundation in the basics, you'll put your understanding to work in Part II. Divided into these comprehensive parts, this user-friendly guide first describes the building blocks of investing and the primary types of assets, so you can understand what they are and how they differ from the rest. Discussions of determining goals, assessing risk tolerance, allocating assets, formulating and executing investment plans, and monitoring investment performance will help y

He joined Ameritrade from Merrill Lynch, where he last served as head of all investment products for private clients, as well as the firm's insurance company and 401(k) business. Joe Moglia, CEO of Ameritrade since the spring of 2001, has a long career in the investment business. Prior to entering the financial services industry, Moglia coached football for sixteen years, authored a book on football, and finished his

"Coach Joe Moglia knows the game and knows it well. Read it and win." --Vince Lombardi, Jr. His clearly written book is indispensable for the novice and great fun for the knowledgeable." --Bob Kerrey, President, New School University "As the president of Ameritrade, Joe Moglia revolutionized online trading, making individual investors successful as never before. "If there is a parallel between football and investing, it is that to be successful you have to stick to the fundamentals. Praise for Coach Yourself to Success "Knowing how to make money and hold onto your money has never been easy. Meaningful. 'Coach' Joe Moglia lays out the fundamentals for you in a concise, straightforward manner. "Leave it to Joe to look out for the rest of us Joes and Joannes. Useful. Practical. In Coach Yourself to Success, Moglia's insights give individual investors a new and powerful tool to achieve their financial objectives." --Roger McNamee, cofounder of Elevation Partners, Silver Lake Partners, and Integral Capital Partners, and author of The New Normal. The man who democratized trading has now leveled the playing field." --Neil Cavuto, Vice President of FOX News Channel, host of Your World with Neil Cavuto and author of the New York Times bestseller, More than Money "Joe Moglia has provided a coach's playbook for everyone. This is an invaluable tool for executing the right investing moves to win the game!" --