Contagious: Why Things Catch On

His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. . The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania. Jonah Berger is an associate professor of marketing at the Wharton School at

An engaging and often surprising book. --David Pitt . Some of what the author talks about here will seem utterly obvious, but there is plenty of insider stuff as well (for example, the brain trust at Apple debated which way the logo should face on the cover of its laptops: rightside up to the user, or rightside up to someone looking at the laptop’s open lid?). From Booklist We’re all familiar with the idea of something—a video clip, for example—going viral. On such decisions are fortunes made. But how does it happen? Berger identifies six principles that operate, either singly or in combination, when anything goes viral, including social currency (a restaurant makes itself so hard to find that it becomes famous); emotion (the clip of Susan Boyle’s first appearance on Britain’s Got Talent exploded on YouTube because people reacted to it emotionally); triggers (more people search online for the song “Friday” on Friday than on any other d

STEPPS on how to get YOUR content shared! Steven Woloszyk Jonah Berger is a professor at the Wharton School of Business. He dropped two books last year, about a month apart, with this one I'm reviewing and Invisible Influence. His work reminds me a little of Malcolm Gladwell and he even references The Tipping Point early in the book.These kind of books, where the author presents anecdotal. "Fascinating read for marketers trying to unlock the secrets to viral success" according to Jim Williams, Influitive. Jonah Berger's Contagious is a fascinating read. Not only is the book packed with entertaining examples of viral campaigns, but each is backed with painstaking analysis into the science of social transmission. What you end up with is a veritable blueprint for creating ideas, campaigns and messages that spread like wildfire.There ar. ryan sansing said Do you ever wonder why some advertisements are so annoying and corny. Do you ever wonder why some advertisements are so annoying and corny? Many of us imagine that ad writers lack our higher level of taste. How is it that some important news stories are ignored, while a video of a grandmother dancing drunk on the table gets millions of views? In his award-winning, New York Times best seller Contagiou

Contagious combines groundbreaking research with powerful stories. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. New York Times bestsellerWhat makes things popular?If y