Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

The seminal book on content marketing Content Rules is one of those timeless content marketing books that works for any business (I actually just bought a copy for my church). Ann Handley and C.C. Chapman walk you through the mindset of creating valuable content, then dig into the myriad of ways you can do so.Even though Content Rules is a few years old, I'd argue that it's more relevant now than ever before, as we have more tools for creating and repurposing content from channels that weren't as established when the book was. "Awesome Book" according to Frances. I purchased this book when it was first published and I finally got around to reading it. I'm about to launch a new website and I knew I needed to read this book first. Although I haven't yet finished it, the book is providing me with ideas about how to reimagine my existing content and it even suggests a publishing schedule with daily, weekly, monthly, quarterly, biannual and annual tasks. If you are just starting a blog, read this book first. If you have been writing a blog for a while . I was recommended this book by a friend who has his own C J FOLLY I was recommended this book by a friend who has his own business and is seriously impressed. What a brilliant guide to content marketing. It gives much more than I ever expected. The information is in depth and requires a 2nd or maybe even a 3rd read. Next time round though, I will be checking out many of the sites and blogs recommended. So much information its quite scary - but really exciting. I am looking forward to starting my own blogs and doing something serious with them.

"What To Talk About When There's Nothing to Say," from the authors of Content Rules How do you create content when you don't have breaking news to share regularly? If you want to remain relevant, you need to find a way to converse much more frequently than when you have big news. Consider these 10 approaches:Chat with customers. Ask customers a single question, such as "What's your biggest marketing challenge?" or "What's a strategy you used to grow your business this year?"Interview luminaries. Q & A interviews with thought leaders, strategic partners, or flat-out interesting creative thinkers make for compelling text, audio, or video content.Share real-time photos. Upload photos from industry events, meetups, or other gatherings. Don't limit yourself to written content.Create a regular

The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or serv