Conversion Marketing: Convert Website Visitors into Buyers

Get the key trade secrets from this entertaining and insightful industry insider. If eCommerce is the new buzz word in today's business climate, Bryan Heathman wrote the book - literally! Hailed as the thought leader on Internet Conversion Marketing, Heathman shares his wealth of experience running more than 150 marketing campaigns for industry giants like Proctor & Gamble, AT&T, Microsoft, Travelocity, Lycos, and Nissan Motors. Few people have truly harnessed the magic of the Internet, bu

Let this book show you how to make money while you sleep!. In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.Discover 24 tools to convert visitors into buyers 6 Questions to NEVER ask in a marketing campaign 9-Steps to turn your email list into a cash machine Learn 16 practical conversion tips for any websiteLearn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business

It unlocks the power of the internet for you."  Brian Tracy, Speaker and #1 Best Selling Author, Eat That Frog"Filled with creative ideas and historical response rates from past promotional campaigns, this book is an invaluable resource. I appreciate the fresh perspective around the simplicity of automation. Don Hutson, Co-Author of the #1 New York Times Best-Seller, The One Minute Entrepreneur This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and entertaining style. The principles combine the complex dynamics of Internet advertising and promotion which are long overdue."  David J. The research on the psychology of influencing buying decisions is powerful!"  Mike Robbins, CSP; Author of Be Yourself, Everyone Else is Already Taken This book will help you attract more leads and make more sales online than

"Highly effective roadmap" according to D. Young. Conversion Marketing was a great roadmap for me. The book quickly took me from zero to 60 understanding the principles associated with getting more eyeballs all the way through to proven tactics for converting them into revenue. In particular, chapter 7 'The Psychology of Conversion' really hit home for me. Identifying your various demographics and then creating multiple focused channels to appeal to them in parallel (vs a generic all things to all people approach) is a powerful concept that Heathmann does a great job explaining. Throughout the book he gives practical strategies. Practical insights for an untapped space! Amazon Customer Everyone touts the Mad Man ad budgets and promotions seem to fall by the wayside. Well, no longer thanks to Mr. Heathman!The 31 tactics are not only practical, but he also provides a framework to MEASURE the success/failure of these tactics when actually used by marketers. I suspect that this book will be required reading for online marketers who want to defend their budgets with proven techniques to boost ROI.I hope the next edition has even more stories (and data) from the real world after readers have applied the insights to their fields. I'd love to see industry benchmark da. Bryan is the Marketing Master This book is great for any rookie to marketing, especially to Internet marketing. The information provided in this book is excellent. Bryan Heathman has used his experience and success to create this book so that you too can enjoy better profits and more conversions on your website. The secrets that the author has shared with us are timeless and versatile so that you can apply them to nearly any market at any time. I have learned so much about conversion marketing from this book. If you are having trouble getting your visitors to turn into customers, Bryan Heathman's book will g