Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

Each chapter expounds on the Disney Formula for Success, which Cockerell sums up as "great leadership leads to employee excellence, which leads to customer satisfaction and strong business results." Cockerell's willingness to use his management gaffes as examples not only makes him a likeable narrator but also a credible leader, offering up a mesmerizing view of a career devoted to excellence in customer service, employee empowerment, organizational improvement and responsive leadership. . All rights reserved. Copyright © Reed Business Information, a division of Reed Elsevier Inc. The author's engaging storytelling brings life and infectious energy to this entertaining and inspiring book, which outlines the processes and rationale behind Disney's employee-driven ethos. From Publishers Weekly On his way u

Burn the free fuel: appreciation, recognition, and encouragement. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable

"Good Book" according to C. Evans. I felt like this was a good start for a leadership book. Every time I picked it up it gave me good ideas on how to improve not just my leadership skills but also the communication between members of my team.I'm glad I read it. I think it is beneficial and worth having in everyone's library.The reason why I gave it Good Book I felt like this was a good start for a leadership book. Every time I picked it up it gave me good ideas on how to improve not just my leadership skills but also the communication between members of my team.I'm glad I read it. I think it is beneficial and worth having in everyone's library.The reason why I gave it 3 stars is because at times the chap. stars is because at times the chap. Great Book! Must read and re-read Reviewinator This is a great book for several different groups. Leadership guru types and anyone who is thinking about leadership should read this book. It is a book about leadership and how it works in the real world with real-life examples. It is a book to read and understand, but also a book to re-read often. Many of the lessons need to be refreshed or you nee. Best Book On Disney Esther Dan I have ready several books on Disney and this is the best I have read about the behind the scenes leadership of Disney creating magic for her customers from all over the world!

LEE COCKERELL was the Executive Vice President, Operations, for Walt Disney World for over ten years. He continues to speak and teach in leadership and professional development on behalf of the Disney Institute. . He lives in Orlando, Florida. A popular keynote speaker, he frequently addresses Fortune 500 corporations, gov