Creative Confidence: Unleashing the Creative Potential Within Us All

Gottlieb, M.D., President and CEO, Partners HealthCare System   “David and Tom have written an incredibly insightful book that challenges us all have the courage to break out of our ruts, innovate, and create.”Tim Koogle, former President & CEO, Yahoo   “Developing both the courage and confidence to create and the ability to cultivate original insight is of enormous practical importance, and this new book is the first place I send people to learn how it is done.”Richard Miller, President, Olin College   “David and Tom Kelley show us how to effortlessly dance between the creativity of elementary school and the pragmatism of the business world.&rdqu

Sim Campbell said A Paradigm and Perspective Changing Book (but only if you let it). Whenever IDEO publishes a book or some other sort of media, it is important to take attention. IDEO is one of the companies spearheading the revolution to change traditional business models by focusing on human-centered design. IDEO has been around since 1991 but has been thinking this w. a modern day how to win friends and influence people a useful collection of small"tips" on how to be more create. as individuals, in groups and in institutions. much of it is obvious eg study your customers and there is a lot of name dropping there is very little intellectual rigor and a lot of confidence building. dale carnegie would be p. Awesome read After numerous recommendations, I have finally gotten a chance to read this excellent book. For any aspiring entrepreneurs, business people, or all people in general, this is a great book that helps you think differently. Tom & David Kelly guide you throughout the book and provide you ex

 In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford dhool, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. IDEO founder and Stanford dhool creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types."  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  It is a book that will help each of us be more productive and successful in our lives and in our careers.

. TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the dhool at Stanford University