Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

A Great Stimulus for Thought Customer Success has become the industry buzzword du jour. In many cases, large corporations are simply renaming their Account Management function; in other cases companies are hiring a Customer Success Manager and assuming "job done."In reality, customer success is an evolving discipline and no one has all the answers - and even if they did, things are changing so rapidly that today's bes. Jeremey Donovan said The WHY and WHAT of Customer Success. In a nutshell, this book is based on the following premise: The ultimate goal of Customer Success is driving high lifetime value (LTV) via retention with upsell which is earned by proactively accelerating customers’ time-to-value in a way that creates attitudinal (emotional) loyalty.The book does a good job of covering the WHY and the WHAT of customer success. Specifically, there is . Excellent book on exceeding your customer's expectations and building long term relationships This book is fantastic and really helped me see the bigger picture when it comes to the subscription-based economic revolution that we are a part of. It is a trend that had started a few years prior and will only continue to grow. People these days prefer to 'rent' their services versus own outright and it is incumbent on organizations to deliver a high quality customer experience to encou

Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective but features authorial contributions from today's leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. The old sales and marketing methods can handle attracting new customers for growth; however,