Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Good, novel approach to innovational organization design Kevin Goldsmith This book was recommended by a peer of mine. I found it to be an interesting approach towards sustained product development and budgeting around innovation. I didn't agree with all the author's suggestions, but I did like to have my own ideas challenged. I like how it prompted me to look at how I've structured my own organizations. It has certainly provided me with new insights that I continue to leverage in my work.One nit is that the examples and anecdotes in the book, while true to the author's experience, seem a bit dated. A MUST READ for top Executives and Innovation Experts Brian Glassman Dealing with Darwin by Geoffrey Moore This book is the third in a series of Crossing the Chasm, and Inside the Tornado. To start this author down right fascinates me with this ability to pick tremendous management concepts and explain them to great effect; I also very much envy his simple and persuasive writing style, I guess that is a result of his Ph.D in English. In this book he presents four models and presents them with strong arguments and illustrative examples of real companies. Being a Ph.D in business I very much bel. Finally, a Framework for Innovation! Dealing with Darwin is one of the best tech marketing books I have read in the 21st century, because it provides a much-needed framework for one of the most important endeavors a company undertakes - Innovation. Finally, there's a blueprint for innovation that can be used to evaluate various product proposals and create an effective innovation strategy and roadmap.I especially liked the Complex Systems vs. Volume Operations model, which properly frames how to evaluate whole products required by customers, and the value chains

Moore is the author of four bestselling business books: Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line. . Geoffrey A. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventur

But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.. Anything you invent today will soon be copied by someone else—probably better and cheaper.Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower

Unlike many business futurists, Moore doesn't exalt innovation for its own sake, insisting it must be tied to concrete business goals. Moore's approach is somewhat theoretical and replete with diagrams that feature sine waves and fractals. He elaborates a taxonomy of 15 "innovation types," from "disruptive" breakthrough technologies like Apple's iTunes to more mundane marketing innovations like hiring a sports superstar to endorse athletic shoes. Moore illustrates these ideas with real-world examples, biased toward tech-sector companies; an extended case study of innovation-management at networking leviathan Cisco Systems forms the backbone of the book. All rights reserved. To help companies determine the right-and wrong-strategies for innovation, he develops an analytical framework that distinguishes emerging from mature market categories and "com