Deluxe: How Luxury Lost Its Luster

It offered a history of tradition, superior quality, and a pampered buying experience. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above

Amazon Customer said Eye Opening / Big on History. I read this book a while back and a lot of the things in it are still in my mind. It has changed the way I think and shop. This book will make you think twice about the luxury products you buy. Having just entered the job market and being in need of good quality wardrobe staples this book was right on time. I've learned that some so called luxury products aren't even worth the wrapping they come in. While other products still retain the quality of a hundred years ago. Being a seams. Great Expose On The Decline Of Quality In Lux Goods & The Reason Why! Alex H I found DELUXE: HOW LUXURY LOST ITS LUSTER by Dana Thomas from a suggestion that someone made on the purse forum. The thread had to do with brand name bags and the noticeable decline in quality, yet prices are on the rise.This book is FASCINATING! Thomas has access to all the major players in fashion and provides details on how some of the most iconic brands got their start. Names like Louis Vuitton, Chanel, Versace etc., and how they have evolved into today.Many of these brands st. "Absolutely brilliant. Should be mandatory reading for all of us" according to Chocaholic. A MUST READ for anyone and everyone. I constantly find myself recommending this book to everyone I know. Congratulations Dana Thomas on your thorough research, your intelligent well-written and well-edited masterpiece. I can't wait to read your next contributionsThis book should be prescribed reading for anyone studying or working in any field of marketing, and anyone and everyone consuming luxury goods - which basically means all of us - because we are all partaking in some elemen

After a brisk history of luxury, Thomas shows why handbags and perfume are as susceptible to globalization and corporate greed as less rarefied industries. . ultra luxury make clear, the rich and chic can still distinguish themselves, even when Las Vegas hosts the world's ritziest brands. She follows the overarching story, parts of which are familiar, from boardrooms to street markets that unload millions in counterfeit goods, dropping irresistible details like a Japanese monk obsessed with Comme des Garçons. Thomas might have delved deeper into why fashion labels inspire such mania, beyond "selling dreams," but her curiosity is contagious. But she's no killjoy. If anything, she's fond of the aristocratic past, snarks at "behemoths that churn out perfume like Kraft makes cheese" and is too credulous of fashionistas' towering egos. Telling the story through characters like the French mogul Bernard Arnault, she details how the perfection of old-time manufacturing,