Designing Brand Identity: An Essential Guide for the Whole Branding Team

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit.The MarketerAlina Wheeler provides a practical structure for the brand building process.Al Ries, coauthor, PositioningWheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.Marty Neumeier, author, The Brand GapA valued reference book for all members of the branding team.Communication Arts

Visually engaging and ripe with wisdom! Mark Montalbano This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.. Neal Brooks said Yes. It speaks from every stakeholder perspective. Very well done.. Techgod said 360-degree, in depth view of branding from A to Z. Well written and organized. Exceedingly complete and relevant. If you are looking for an up to date all in one publications written by the best in the business, this is it.. 60-degree, in depth view of branding from A to Z. Well written and organized.. Exceedingly complete and relevant. If you are looking for an up to date all in one publications written by the best in the business, this is it.

Also, an ability to cut through the clutter and see the “gold” in a marketing audit. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines. More than ever, there is a panoply of highly capable firms that specialize in brand identity. 12. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results. That is the job of branding.Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Product DescriptionWho are you?Who needs to know?Why should they care?How will they find out?In a densely crowded marketplace, corporations, organizations, and even indi