Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Internet Business Series)

Read this if you are a marketer who has not paid enough attention to e-mail marketing I found out about the author and its experience on a Podcast at Mixergy. He was absolutely transparents on his business, traffic and income generation. So, reading this book was a priority. Matthey goes right to the point. No philosophical tales about random entrepreneurs, but step by step recommendation on every part of the E-Mail Marketing strategic and technology stack. Something I really appreciated is a list of 5 to 10 technology vendors for every task, with his . Actionable advice backed up by experience and real examples. I've been in the email marketing game for awhile and wasn't sure if I'd learn anything new in this book, but I was pleasantly surprised. I've been looking for a framework on how to generate subscribers, what to say to them once you got them, when to email them, and how to actually make money from my list. This book covers all of that plus even gives action steps on doing cold outreach via email. That's something I hadn't even thought of. Plus, it tells you what number. The last chapter about outbound email marketing was immediately useful to me I was introduced to Matthew on the Mixergy.com podcast with Andrew Warner (Sep. 8, 2015 episode). I was impressed with what I heard and immediately went to mattpaulson.com and signed up for his email newsletter.I'm just starting out doing some email marketing and the book is extremely helpful. Every chapter is ended with very clear action steps. The last chapter about outbound email marketing was immediately useful to me. I just sent out my first batch of emails to pr

I thought the book was a really great primer for anyone that doesn't understand the mechanics of the process of email marketing." - Perry Belcher, Co-Founder, DigitalMarketer"Matthew has already walked the walk with email marketing, and now he's committed his knowledge to paper. If you are just getting started with email or you already have a mailing list of 10,000 subscribers, Email Marketing Demystified can help grow your business through the power of email marketing." - Jaime Masters (Tardy), Founder, Eventual Millionaire"Matthew gives step-by-step practices to grow exponentially by giving massive value while honoring the time proven principles of integrity and wowing our customers.  I expect this book to add $1 million in new revenue

Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business."As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read." - Kevin PetersenWant to know more about digital marketing?Download Email Marketing Demystified and begin growin