Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers

Save your money. Mia Myers Obvious content, pompous writing. Nothing new here.. A true must read in todays business world. To say I was pleasently surprised with this book is an understatement. This book has helped me to identify my target client base as well as understand what signs to look for in what the client really needs. I would highly recommend this book to anyone in the sales world.. Good summary of how addressing basic need states can improve marketing effectiveness The author does a very good job of explaining how six need states influence our purchase decisions throughout our life. I like how he uses a continuum to compare and contrast different need states.

His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising

Ingwer provides an innovative and powerful approach to understanding these core psychological needs and engaging your customers on a deeper emotional level." - Jami Guthrie, vice president of global consumerand market insights and integrated marketing, Wrigley"Marketers have long known that creating an emotional relationship with consumers is the true magic behind building powerful brands, but it's always seemed to be more of an amorphous art than a science. Ingwer breaks down the complexity of human emotion to provide us with a breakthrough understanding of consumers' core needs and a clear path for