Events Management: An Introduction

Charles Bladen is Programme Leader in Events Management at the University of Greenwich. EmmaAbson is Senior Lecturer on the Events Management BA programme at the University of Greenwich. . James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration. Nick Wilde is an expert i

Contemporary events management is a diverse and challenging field. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and exampl

Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions. James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration. EmmaAbson is Senior Lecturer on the Events Management BA programme at the University of Greenwich. . About the Author Charles Bladen is Programme Leader in Events Management at the University of Greenwich