Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. . He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmac

This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The final extended case study provides the reader with an opportunity to test out their knowledge.The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ‘black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion.Arthur G. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as

"Excellent!" according to Pianoman. Art Cook is a guru in pharma forecasting. The depth and detail of this book simply shows it. The book covers all key aspects of pharma forecasting and is very easy to read. It has many explanatory diagrams and charts, and even features a detailed case study. I highly recommend this book to anyone who wants to make a career in new drug forecasting. This book will bring you up to speed very . "Excellent introduction and review of pharma forecasting" according to J. Bossart. This is a slim book with lots of good information for anybody wanting to get started forecasting their pharmaceutical and biotechnology products, as well as emerging companies with little portfolio management infrastructure looking to strengthen their forecasting process. There is much to be learned and few wasted words. Unlike many books that are used in a classroom setting and are intend. Great reference Carlos Campos If you don't know anything about forecasting this book is a great starting point!

Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. . He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. About the Author Arthur G