Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

Datavizthe new language of businessA good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.For a long time dataviz” was left to specialistsdata scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.What’s more, building good charts is quickly becoming a need-to-have skill for managers. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create feelings behind our eyes.&rdquo

Martin, coauthor, Yes! 50 Scientifically Proven Ways to Be PersuasiveIn today’s information-overloaded, disruptive, and culturally diverse world, the new language of business and commerce is visual. He’s accomplished much more than that!” CHOICE, the publication of the American Library Associationit may just be the design book of the year.” CO.DESIGN (Fast Company)It isn’t often that a book comes out and I say I wish I’d written that book.” But if I could have double-clicked on the data section of slide:ology and had a book pop out, Good Charts would be the book!” Nancy Duarte, LinkedIn PulseBerinato takes dataviz back to the basics by providing information about how we seeBerinato shows hundreds of visual examples that help chart creators focus on the information they need to include and how to effectively present it.”
"Essential reading for aspirant masters at visual thinking and communication" according to Amazon Customer. The best I've seen yet. This wide-ranging book, in addition to what most other books cover, adds two nifty frameworks that, between them capture the essence of what took me years of experience to master, Firstly, while most other books focus on design execution, Berinato adds the dimension of contextual awareness as an essential element of a good chart, and devotes considerable space to elaborating how to create contextually aware charts. Secondly,his "Four types" framework covers both data driven and conceptual charts, which are not usually tre. Brian Wilkinson said Outstanding Reference and Resource!. Years ago in a development program I was asked to draw something that "represented me." Drawing upon all of my visual, artistic and creative skills I drew a single vertical line down the center of the flip chart page. If you can relate, then this book is for you. To be clear, this is not a beginner's guide, per se; many of the example visualizations in the book are quite sophisticated, although the author's use of them to illustrate design points are easy to understand and implement. The beauty of this book is in the author's immensely readable. "Very happy with my purchase" according to tita. This is a fascinating book full of practical ideas you can start using right away to improve your charts; I love all the examples provided. It clearly explains the importance of thinking about the message you want to communicate before trying to select the type of chart you'll need.