Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

This book isclassic Collins: contrarian, data-driven and uplifting.. Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times

Hansen Q: How did you and Jim develop ideas together during the research?Hansen: During our hundreds of research meetings—what we called “chimposiums” (as when two curious chimps get together), Jim and I probed the data, exchanged views, and debated vigorously. A few times we scratched our heads because we were so surprised, but that's what the data revealed.Q: Did you have fun?Hansen: Analyzing the data, debating, and arriving at some really interesting insights was a great deal of fun. In the morning, I have a creative brain; in the evening, I have a critical brain. We did not start with any preconceived ideas and hypotheses about what made the difference. Alas, the cave of darkness is the only path to producing the best work; there is no easy path, no sh

Owen Jackson said Will you choose greatness?. In Collins' new book he relies on the method you've seen in previous books like Built to Last and Good to Great. What's different in this one is he selected companies not just on their status or explosive growth, but because they succeeded in an extreme and uncertain environment. However, there's a caveat here: his research stopped in "Will you choose greatness?" according to Owen Jackson. In Collins' new book he relies on the method you've seen in previous books like Built to Last and Good to Great. What's different in this one is he selected companies not just on their status or explosive growth, but because they succeeded in an extreme and uncertain environment. However, there's a caveat here: his research stopped in 2002, meaning there's no thorough analysis of how companies performed in the last 10 years (aka one of the most uncertain a. 00"Will you choose greatness?" according to Owen Jackson. In Collins' new book he relies on the method you've seen in previous books like Built to Last and Good to Great. What's different in this one is he selected companies not just on their status or explosive growth, but because they succeeded in an extreme and uncertain environment. However, there's a caveat here: his research stopped in 2002, meaning there's no thorough analysis of how companies performed in the last 10 years (aka one of the most uncertain a. , meaning there's no thorough analysis of how companies performed in the last 10 years (aka one of the most uncertain a. "I learn something new every time I return to this book" according to Wally Bock. A couple of years ago, I picked up Jim Collins and Morten Hansen’s book Great by Choice: Uncertainty, Chaos, And Luck – Why Some Thrive Despite Them All to check a few facts. Two hours later, I was still reading. Recently, that happened again.I realized that I never reviewed Great by Choice for my website, so I picked it up and, just like the last time, found myself still reading a couple of hours later. I think Great by Choice is, Jim Collins&. A Gift to All Business Owners From Professors Collins and Hansen. Spencer Aronfeld Jim Collins latest installment is a gift to business owners and it does not disappoint. It takes a look at companies by comparing those who succeed and those who don't in difficult times. It would be easy to assign a company's success to luck or risk taking. But Professor Collins joined by Morten Hansen dispell most myths and replace them with good old fashioned discpline and persistence.I have owned and operated my own Florida law firm for 20 years. I hav