Great Leads: The Six Easiest Ways to Start Any Sales Message

Jimmy Parent Jr. said Have you ever gone so far as to do more to look like?. Want to learn everything there is about writing headlines, and then not know what to do at the end?Order this book.It says to re-read it a few times.I guess I have to do that.But really, this book is freakin smart.. Pay the consequence for not readingno studyingthis soon to be classic! E. Ferrigan As a beginner in copy writing it is essential to have guidance of this magnitude. No fluff. Practical and essential knowledge that can only come from people with experience of a career of writing copy. It will become a classic so get it now.. "Intriguing" according to Jake Randall. Loved the real examples. Helped me see the patterns of what can work to Create a great lead. I have seen success online already

Michael and John examine crucial aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.Great Leads was originally conceived as a book about sales letter leads. Every marketer worth the name can tell you how important the headline is. It is the only book of its kind.. Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad.This book is not the best book of its kind about how to write successful leads. But this is not a simple “How To” book on leads. But far too many of those same marketers ignore the critical importance of the lead.In Great Leads: The Six Easiest Ways to Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. Great Leads goes far deeper