Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

“A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability." —Kirkus Reviews “The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation.” --Autamme "plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --GrowBizMedia “…making sustainability relevant to the mainstream…a very readable work on a subject that often receives a dull treatment.” --The Irish Times "a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." --The Globe and Mail "Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business.” --Internal Auditing

succeed at doing well by doing good, upending and transforming huge sectors and industries gardensla I defy you to read this fascinating, inspiring book and not have your wheels start spinning with ideas about how to transform your own business or organization. Back in the 90s our bosses assigned us "The Art of War" as required reading; this is THAT book for. A practical book with lots of inspiration. It's premise A practical book with lots of inspiration. It's premise, supported by the stories of billion dollar green businesses, is that sustainability and social responsibility as core principals of business can mean profit and growth above and beyond the results creat. Excellent thinking and easy to read. This is a great read and an incredible exploration of how sustainable business is no longer a nice to have but a core corporate strategy.

This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.. What's more--many command wider profit margins and are growing faster than their conventional counterparts. Green Giantsexamines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak - Disruptive Innovation that uses sustainability to spur the development of radically better products and services - A Higher Purpose that ignites the company--when the mission leads, profits follow - Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They