Guerrilla Marketing in 30 Days
Guerrilla Marketing in 30 Days
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
THIS is a useful book!! Kurt H. Scholle I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Oth. selling yourself great ideas on how to sell yourself without a huge dollar investment. Cami M. said Three Stars. Arrived with bent and crumpled corners. Looked more used than advertised.
A Blueprint for Great Marketing!In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize pro
This fine executive summary of basic marketing principles will be helpful for anyone just starting out in business, but likely won't appeal to professionals. . All rights reserved. The authors structure the book as a series of basic lesson plans that can be taught one day at a time, with the ultimate goal to expand a client base and boost profits. In practice, however, the book is uneven, especially lacking in presenting workable scenarios. (Feb.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. Generalized, obvious points like "be upbeat, enthusiastic, and full of energy" appear throughout, with few exceptions (such as Day 16's advice, which covers printed brochures and sales sheets and freshly suggests readers examine the junk mail they receive and don't throw out, and analyze what about that sales ma