How Google Works

During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. . He is currently an advisor to Goog

The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. How Google Works explains how to do just that.. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they th

"An informative and creatively multilayered Google guidebook from the businessman's perspective."Kirkus"An energized and exciting primer on creating a company and workforce prepared to meet an inspiring future."Publisher's Weekly"Chairman Eric Schmidt and exec advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation."Fortune

Don Hutchison said Smart, engaging read with useful, immediately applicable insights.. Eric and Jonathan cover a vast territory in their engaging discussion of Google's leadership in our software driven era. While their Google specific comments are singularly informed and compelling, I suspect their most valuable lessons are those applicable to virtually any venture. Many of these are recurring thematics within discussions of modern leadership, but rarely have so many useful concepts been so well and accessibly summarized as in "How." De. Ian Mann said great companies do not become great because they have good. Google, a company founded in 1998 by Sergey Brin and Larry Page, is worth $50-billion, has over forty-five thousand employees, and operates in over forty countries. “How Google Works” is the account of how this company grew into such a large and valuable organization.Author Eric Schmidt, who has a PhD in computer science, joined Google as its CEO. His experience at Sun Microsystems, Bell Labs and Novell, (where he had been the CEO,) was wid. Insights into a remarkable company, run by remarkable people Marco Bucceri It's refreshing to read a book that doesn't boast or have any hidden agendas. A remarkable discussion and revelation of the thought processes that drive one of the most remarkable companies on earth. Not only an excellent business guide, but also a guide on how to live in a world that is changing so rapidly, that it's almost impossible to predict how we will be living in five years from now. Well written and easy to read discussion on a wide range of v