How to

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.How to, Bierut’s first career retrospective, is a landmark work in the field. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Specially chosen to illustrat

Get the hardback, not the Kindle edition! JayArr The book's fine; it's the Kindle edition that you need to avoid. There is no highlighting capability, and the print size is not adjustable. And the print is TINY. Almost all of the things you buy an e-book for are missing on this Kindle edition. The book itself seems to have a great deal to offer. However, it's hard to get at in the Kindle edition. Excellent! Glenn Sakamoto When I first learned of this book, I knew I had to pre-order it. Michael Beirut is one of the most exciting designers of the past few decades (and one of my favorite partners in the NY Pentagram office). His engaging and approachable personality easily becomes visible in his work.Every chapter is wonderfully written and lushly illustrated with his process and the final solution. The chapter "How to be a graphic designer in the middle of nowhere" literally gav. Excellent Excellent. Many examples given and how they developed. Also a bit of humor.