Influence: The Psychology of Persuasion

"To Anyone Reading One Of The One Star Reviews. This Book Is A New Classic." according to Claude Whitacre author. As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer.In reply to the few one star reviewsIt has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue.is a good example. You can even get the Six Principles from the books Table Of Contentssa. K. Larson said Highly recommended by an accomplished law professor, and also by me. This book was recommended by a law school professor in a Legal Negotiation class, so I purchased it used and it arrived within a week. At one cent plus shipping, it was a great value for a book in very good condition.The theme of the book is what the author identifies as six principles of ethical persuasion: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency, with a chapter is on each. This book makes a nice companion to Korobkin's "Negotiation Theory and Strategy" published by Wolters Kluwer and sold at a. Technophobe01 said Utterly fabulous - a book of rare insight and usefulness - highly recommended.. I came to this book via a rather circuitous route and reference in Charlie's Munger Almanac. Charlie quipped that upon reading the book, he had been so impressed by its content and insights he had given the author class A shares in Berkshire Hatheway. As I am sure, you can imagine this caught my attention.After reading the Cialdini's book, I have to say I support and applaud Charlie Munger's recommendation and actions. Robert's book is crisp in its insights and recommendations. It provides compelling window into the click/wrrr process of

Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Dr. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.. Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings