Innovative B2B Marketing: New Models, Processes and Theory

Innovative B2B Marketing: New Models, Processes and Theory
Description
He speaks regularly at conferences and events, as well as on the board of several associations. Simon is a Course Director with the Chartered Institute of Marketing where he runs public courses as well as in-company trainings, a B2B council member with The Institute of Direct and Digital Marketing (IDM), the Internal Consulting Group's (ICG) Global Thought Leader for B2B Marketing, a member of the CMO Council and a member of the European CMO Council to name a few. He has served as UK Chief Marketing Officer for Dell as well as many senior roles at Acer, Microsoft and Toshiba, and in 2016 Simon founded NextGen Marketing Solutions. About the AuthorSimon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing.
New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B ma
He speaks regularly at conferences and events, as well as on the board of several associations. Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. Simon is a Course Director with the Chartered Institute of Marketing where he runs public courses as well as in-company trainings, a B2B council member with The Institute of Direct and Digital Marketing (IDM), the Internal Consulting Group's (ICG) Global Thought L