International Marketing and Export Management

He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. Alexander is also a visiting professor at RMIT University, Australia. Alexander is a frequent key note speaker at international conferences and consultant of major international corporations.. Greater emphasis on corporate social responsibility and ethics.The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business. About the authorsGerald Albaum is Research Professor at the Robert O. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e  International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. Increased coverage of the service

The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. From the Back CoverAlbaum, Duerr & Josiassen, International Marketing and Export Management, 8e  International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. Alexander is also a visiting professor at RMIT University, Australia. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. Greater emphasis on corporate social responsibility and ethics