Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

"They Know What Buttons to Push, and They Won't Stop Pushing Them" according to D. Buxman. This is a well-written and entertaining, yet frightening book about how tech designers use our own evolutionary structures to get us addicted to their products. In addition to an explanation of the science behind addiction, the author uses interesting anecdotes to illustrate key p. How Principles of Addiction Are Used by Technocrats to Pull in the Unwary User Adam Alter’s book begins with a bang as he writes about Internet designers, game creators, and social media producers as drug dealers who, lacking moral integrity, push their product on us while not using it themselves. In fact, they forbid their children to use the technolo. Essential Reading Dolly Chugh This book is essential reading. I can't stop thinking about it or talking about it. I particularly appreciate the way the book breaks down what appears to be a wild lack of willpower (I'm looking at myself!) into its component parts of behavioral addiction. I am thinking different

The companies that design these products tweak them over time until they become almost impossible to resist. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and TakeWelcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones.   By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happi

Alter seems especially concerned about how children and teens interact with technology, citing that they are the most vulnerable of us all. Here’s a question: where is your phone right now? Chances are it’s within arm’s reach—and as Alter writes, a device that travels with you is always a better vehicle for addiction. An Best Book of March 2017: In his fascinating new book, associate professor of marketing and best-selling author Adam Alter examines the rise of behavioral addiction in our current time

Adam Alter is an associate professor of marketing at New York University's Stern School of Business. . He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post,