Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise

He is the author of The Reengineering Alternative.. Schneider, Ph.D. is a consulting psychologist and co-owner of Corporate Development Group (CDG), a leadership and organizational development firm. William E

Because one size does not fit all. From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad--and fail. educational institution), and best in class (e.g. But apply the wrong practices and the mismatch pulls the enterprise apart. When leadership practices fit the customer promise and company type, the organization thrives. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. Example after example exposes the fallout: - A small arts college destabilized by top-down rules designed for a predictable and dependable company - A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices - A software giant brought to its knees by prioritizing profits over innovation Insightful and practical, the book's proven tools and five-step process will help you diagnose your organization's ills--and stop them at their source.. high-tech company like Apple). Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. They are treating the symptoms while ignoring the tr

"A fine addition to anyone's business library" according to Jim Lester. This is one of the more engaging business books I've read in quite a while. The book is concerned with a problem that occurs far too often in too many companies in the 21st century. Business leaders try to impose a "one size fits all" management style on their company rather than tailoring their style

Lead Right for Your Company Type shows how every organization falls into one of four categories determined by their customer promise: the predictable and dependable enterprise delivering consistent, reliable, and dependable products or services; the best-in-class enterprise delivering one-of-a-kind and distinctive products or services; the customized enterprise delivering a unique solution to each customer; or the enrichment enterprise promising fulfillment and the realization of higher-level purposes. He is