Learning Google AdWords and Google Analytics

Amazing resource for AdWords and Analytics Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.. Great basics Bill Middleton A great review of the basics.. A Very Good Book The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.

He works closely with and is highly regarded by Google's teams globally. Benjamin Mangold is Co-Founder and CEO at Loves Data. He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.. He is a Google AdWords and Google Analytics certified expert and passionate advocate of Google products

Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:Techniques and tips for using Google AdWords and Google AnalyticsCreating, managing and optimizing search and display campaignsUsing digital analytics to measure and improve your website and marketingWritten by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organizations wanting to get the most out of their digital marketing campaigns.. Master Google AdWords and Google Analytics to run successful digital campaigns

Pay attention to the tips throughout the book, this is based on Benjamin's expertise and experience implementing all of these tools with real live customers."Eva Woo, Digital Marketing Executive, Google, SuccessFactors, SAP"Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools. What I really like is how he brings all of the information about both systems - AdWords and Analytics - together in one central place. Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it."Daniel Waisberg, Analytics Advocate, Google"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."Jim Sterne, Founder, e