Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Stone currently consults to various design firms, including BMW Group Designworks USA. He is the only two term AIGA national president in AIGA's 100-year history. Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also se

"Design workbook? Huh?" according to Andres Calvo. For the most part, this book contains a bunch of example logo designs. Starting on page 99, the book contains only case studies.Before page 99, the book covers basic terminology and a design process at a very high level. The design process, however, is really just a bunch of example logo designs prefaced by a laundry list containing a process.In short, read this book if. therabbit86ed said Very Helpful Tool!. As recently as 5 years ago when I started freelancing, I wanted to know the ins and outs of creating a logo. A brand that lasts. I came across this book under the recommendation of some colleagues at Linkedin.com and I purchased a copy.After reviewing it, I was amazed at all the things that actually go into creating a logo and now I try to stick by those. I am not a gre. "Logos and More!" according to W. Stohs. This is a great book for designers of all levels. It gives great explanations as to how one style of logo would work best over another based on its application. Color variation is discussed as well as detailed case studies and ways of presenting a logo to the client. The book is filled with pictures and variations of logos which makes this book very practical and inspir

She served nationally as the president of the AIGA Chapter President's Council. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. About the Author Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda/Linked In. Previously, Adams was a founding partner at AdamsMorioka. Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. . In addi