Logo Modernism (English, French and German Edition)

. Jens Müller was born in Koblenz, Germany in 1982 and studied graphic design in Düsseldorf. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design. Recipient of nu

In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity
He teaches graphic design history and editorial design as a visiting lecturer at the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf.R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. About the Author Jens Müller was born in Koblenz, Germany in 1982 and studied graphic design in Düsseldorf. . Recipient of numerous national and international design awards, Mül

Excellent examples and categories. Too bulky in size. Worth it anyway. gabriel siqueira This is the best book of logos i have ever seen. It's all about shapes and forms, all shapes are black and white, barely no type. Just the plain form, no color. This helps a designer to concentrate on his work and be inspired. Best buy i made in a long time.I don't like logos with many colors, gradients. This book takes th. "Dirt cheap for how amazing this book is" according to Daniel Kroemer. This book is absolutely incredible. There are older books out there I've wanted that cost $150+ that cover modernistic logos - but so glad I found this book. For $60 this book is a no brainer for any logo designer. Thousands and thousands of fantastic timeless forms for inspiration.. Calum Clark said Contains a fantastic survery of mid-century logos from the dead simple to. This book is huge, both in terms of volume of content and volume of the book itself. It's a serious tome! Would probably cause serious bodily harm if dropped on your foot. Contains a fantastic survery of mid-century logos from the dead simple to the bizarre. Great inspiration material, and excellent alternative to dumbbell