Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)

"Great book, even better desk reference!" according to Anand N.. In today's data and measurement rich marketing environment, this book is an absolute must-have for marketers at all levels. It is the most comprehensive single source of information on all the important things a smart marketer would want to track, with helpful tips about how to use them. It is encyclopedic in coverage, yet it is so much more fun to read than an encyclopedi. The One Resource Every CMO / Marketer Needs As a former CMO, I bought the 1st edition of this book back in the early 2000's. It was the first book (and continues to be the best book) to combine all related marketing metrics in one resource. I now have all three editions (two in my home office and one at work). These books provide comprehensive information on a host of metrics that enable you to train your team about. "Much appreciated update." according to Chris B. I like this book and have found it to be very useful. I am a consultant that works in a variety of different projects, topics and industries. I have relied on this book frequently over the years and am very happy to have the updated third edition. I find the book especially valuable because it covers a wide variety of metrics and makes it easy to hone which ones are suitab

As marketing continues to rapidly evolve, Marketing Metrics continues to stay at the cutting edge. Herein you will also find a section about the metrics for the emerging area of neuro-marketing."–Jim Lecinski, Vice President, Americas Customer Solutions, Google"Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them."  –Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. Given the increasing importance of online and social metrics, this new edition now dedicates a chapter to them separate from traditional advertising metrics. "In its first two editions, I’ve found it to be the most comprehensive and authoritative guide to defining, constructing, and using the metrics every marketer needs today. It’s a book I keep handy on my shelf and refer to frequently. This third edi

You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate today’s many new metrics to gain usable and trustworthy information. In this thoroughly updated and significantly expanded book, four lead

 . He has a radio show, Measured Thoughts with Dave Reibstein, on SiriusXM Radio. David J. He has been published in journals such as Marketing Science and the Journal of Consumer Research. Previously he was on the faculty of the Harvard Business School and worked in marketing management for Unilever. Bendle is an Assistant Professor of Marketing at the Ivey Business