Matchmakers: The New Economics of Multisided Platforms

These include Airbnb and Uber. Lower down the market capitalization charts are many Ian Mann Multisided platforms which the authors aptly refer to as ‘matchmakers’, have created huge value for society, and enormous fortunes for their entrepreneurs and shareholders. Of the five most valuable companies in the world last year, three are using the matchmaker business model: Apple, Google, a. "The book is surprisingly easy to read" according to Tony Smith. Matchmakers should be required for any entrepreneur or VC for that matter. Far too often, the failure of a company looking to launch a new market platform is written off as just another example of "marketplaces are tough". This book give you a solid framework for understand why they are difficult but also w. "The Platform Economy" according to J. M Schwartz. Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.

Summers, Charles W. This deep dive into today’s multisided businesses provides a clear, compelling, and entertaining road map for how net platform businesses can blast off and ignite. Bravo!”Praise for Catalyst Code:Bill Gates an important book for anyone interested in understanding how breakthrough businesses can be built in today’s economy.”Patrick McGovern, founder and former Chairman, International Data GroupCatalyst Code shows that in the Internet Age, the greatest business successes will be based on creating communities in which buyers and sellers are brought together efficiently, rather than making a new product or providing a new service.”Peter S. A great read for anyone who wants to better understand how the companies behind the products and services they use every day work.”Dan Schulman, President and CEO, PayPalMatchmakers is a

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners