Media Now: Understanding Media, Culture, and Technology

He was recently honored with the MSU William J. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. Lucinda Davenport is the Director of the

"The thing that Straubhaar seems to do better than most is be "today." It is very strong on current issues with up-to-date examples in each media form.""The Straubhaar text is a well-written and comprehensive look at media, culture and technology that affect mass communications consumers and the practice of journalism. The fresh mix of explanations, references and illustrative graphics sets it apart from other books covering a similar range of topics, and gives students relevant food for thought toward sharpening their media literacy or considering communicati

Only buy it if you really need it! Honestly, my class at UC doesn't need it. I felt it was pretty wasteful when I bought it. Read Chapter 1 and found it pretty interesting. Even the professor said it is required for the course, it is not really 'required'. Honestly, I didn't touch the book after the 3rd week of school and still get perfect A. If you are a b. Perfect. Although this textbook was mandatory for my Media In Society class, it's a great way to learn about different media types and their affects on society. This is a wonderful textbook. It uses really current examples and teaches each media outlet first using chronological advancements then hits the more technical aspects. Rea. Lauren said I rented this book for class (because obviously it's way. I rented this book for class (because obviously it's way cheaper to do that) but I really wish I had bought it out right. There's so much invaluable info in this book and it's actually an interesting read.

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills?preparing you for work in the expanding fields of the Internet, interactive media, and tra