Mindless Eating: Why We Eat More Than We Think

In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. (Oct.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. From Publishers Weekly According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. All rights reserved. . This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we

Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.• Does food with a brand name reall

Beverly J. Hammer said Excellent read if you want to lose a few pounds or a lot.. WOW! THis is an eye opener. So much of what is written pertains to me and my weight problem. So many little things we don't even think about. I am much more aware now of my eating habits and I am still loosing weight. Only a few pounds left to go. Thank you!. Helps you to dive into and figure out why you do what you do Mdobber22 I bought it for my dad for his birthday and he loves the book and said it has helped tremendously. He is getting older and his exercise level has dramatically decreased. He mentioned hearing about this book and said that he was interested in it because he eats more than he ever and is getti. An Incredible Book! Robert D. Herrick II This is a fascinating book. The author goes through a ton of studies that are meant to determine how we as humans perceive food. You'd think that some of them are kind of stupid, but what turns out to be stupid is us as humans. I was amazed at how we fall for some pretty goofy tricks from m