Music Marketing: Press, Promotion, Distribution, and Retail

. Mike King is a Hal Leonard author

This is a great book, but keep in mind that it's not Kamraan Z. Gill This is a great book, but keep in mind that it's not up-to-date anymore. The music business is rapidly changing such that the internet is more important than physical CDs. This book has a lot of great information on brick-and-mortar retail, but doesn't focus enough on or have the most current information on online marketing.. Jade Jenius said want your music to see the light of day GET the BOOK!. This book should be the starter guide and required reading for every up and coming musician. I actually have this book right on mu desk as I'm writing this lol, no joke. :)This Book is great! i had to get it for class a few years ago skimmed thru it. I finally picked it up again and decided to write a long-needed review. this book is really great for students, up and coming artist, manager or promoters looking to find ways to actually make money and reach success by properly marketing yourself.You will learn how to AVOID very common mistakes that Most up and coming artist do when it comes to MUSIC M. Not a boring read Worldtraveler I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn't really boring to read. It is usually one of the first assignments that I do for the week - to read this book.I definitely recommend it.

Berklee expert speaks on how to market and distribute your songs and group. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. (Berklee Press)

. About the Author Mike King is a Hal Leonard author